PROJECT #3

Logo animation

AREA OF IDENTITY

Logo in Motion

Animating a logo isn’t just about making it move — it’s about giving it meaning. A good logo animation is short, intentional, and directs the viewer’s eye with rhythm and flow. This project taught me how to guide attention, create motion with purpose, and turn static identity into something dynamic and alive.

BRAND CONTEXT – SHRADDHA

Shraddhaa is a UX web designer with a focus on building responsive, user-first experiences across mobile, tablet, and desktop. Her work spans beyond design — with hands-on contributions to full-stack development, AI/ML, and Natural Language Processing projects. Her multidisciplinary background gives her a unique edge in crafting digital products that are both intuitive and technically grounded.
For this project, I worked with a logo she had already designed (with her consent), aiming to bring it to life through thoughtful animation that reflects her identity as a creative technologist.

PLANNING & CONCEPT

Before jumping into animation, I sketched out a rough storyboard to plan how the logo would come to life. Since Shraddhaa is a UX designer who specializes in responsive web design, I wanted the animation to reflect her versatility across screen sizes.

The concept was simple: start with a mobile screen displaying a web page, transition into a tablet or laptop view, and finally reveal her logo — creating a clear visual journey from interface to identity. This progression not only nods to her workflow but also visually reinforces her multi-resolution design focus.

I made sure the outro was quick and clean — something that wouldn’t linger unnecessarily, since viewers rarely pay attention after the logo is revealed. Throughout the process, I followed classic animation principles from The Illusion of Life by Ollie Johnston and Frank Thomas, focusing on timing, easing, anticipation, and flow to guide the viewer’s eye naturally.

TIMELINE

The animation was designed to stay within a tight 10-second window, so timing and rhythm were everything. I mapped out the motion carefully, giving each element space to appear, transition, and settle — without rushing or dragging.

I also built in short grace intervals between transitions to ensure I didn’t accidentally go over time — and to give each motion room to breathe. Every second mattered.

ILLUSTRATIONS & FINAL PRODUCT

All design assets were created in Adobe Illustrator, where I focused on building clean, minimal visuals that could translate smoothly into motion. I made sure to name and organize every layer clearly — which saved time and made the animation process in After Effects much more efficient.

Although the full animation slightly exceeded the 10-second mark, I ensured that the logo reveal itself was completed within the original time constraint. The outro was kept intentionally short — around 2 seconds — to maintain momentum and not lose the viewer’s attention after the key moment.

The final output brings together interface and identity in one cohesive, responsive-inspired animation — true to Shraddhaa’s design approach.

CONCLUSION & REFLECTION

This project taught me that even short animations come with their own set of challenges — and rewards. Working with an existing logo pushed me to think not just about movement, but about meaning: how can animation reflect a brand’s personality, process, and tone in just a few seconds?

I received helpful feedback from my peers during critiques — like incorporating more gray to better align with the brand’s palette, and making a few subtle timing tweaks. These small changes made a big difference in the final polish.

There’s still more I could explore — more creative transitions, more nuanced detail — but this project gave me a strong foundation in brand-focused motion design. And for my first real logo animation, I’m proud of how it turned out.

LIKED THIS ONE?

Explore More Work

Thanks for checking out this project! If you’re curious to see what else I’ve been working on — from motion design experiments to playful tech builds — feel free to take a look at some of my other projects below.

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