PROJECT #9
Base360
pROJECT OVERVIEW
Base 360 brings property management, automated tenant tracking, and smart CRM workflows under a single roof.
I designed a motion campaign that distills this multi-layered platform into a clear, engaging visual narrative. Built with cross-platform distribution in mind, I engineered a scalable render pipeline to automatically adapt the motion graphics across 16:9, 9:16, and 1:1 formats—ensuring campaign readiness for web, feed, and story placements with zero redundant re-work.
RESEARCH
To ground the visual identity, I audited Base 360’s brand ecosystem, extracting core messaging—like “effortless,” “zero friction,” and “AI autopilot”—to establish the commercial’s story direction. I translated their modern UI layouts, slate-blue color palette, and node-based feature architecture into dynamic motion graphics that feel both high-tech and seamless.
STORYBOARD
DEMO
aSPECT rATIOS
CREDITS
Thought process in Figma
Background Music by Dmitrii Kolesnikov via Pixabay
Sound Effects: Phone Ping by freesound_community via Pixabay
Voiceover: Generated via ElevenLabs